The majority of library budgets are spent in three areas: staff, collections, and space. So why do we spend the bulk of our marketing efforts on events and programs? In this session we will discuss how to expand your marketing efforts to include and prioritize offerings such as collections, online resources, physical spaces and staff expertise. Using real examples, we’ll review how marketing and communications are essential to supporting and communicating a library’s strategic priorities. Finally, we will explore how this broader approach can help to strengthen your library’s reputation and brand.
Participants will learn:
• How to expand their marketing efforts to include collections, online resources, physical spaces and staff expertise
• How marketing and communications are essential to supporting and communicating a library’s strategic priorities.
• How this broader approach can help to strengthen a library’s reputation
To learn more about Innovative, visit
https://www.iii.com/ To learn more about Cordelia Anderson Consulting, visit
https://cordeliaandersonapr.com/
